Tina McCarthy Design was formed in 1995 and is located in Melbourne’s inner city. As director, Tina has worked as both Graphic Designer, Senior Art Director and Creative Director in some of Melbourne’s top design and advertising agencies such as Cato Design and Gasworks Mattingly Y&R, before embarking on a solo career.

The focus of Tina McCarthy Design is in solutions for new, small, start-up businesses and branding across key areas of the public face of a business, or the product range in development.

Visual identity programs and building a strong visual presence, strategic marketing plans and creative outside the box solutions are created to solve your communication problems.

Understanding the clients business and learning about their communication problems is key to implementing a strategic approach with design solutions.

Tina’s skills are vast and varied having worked as a running and walking coach/mentor for Step Into Life group fitness, taught Design at TAFE level, trekked the Tongariro Crossing and the Milford Track, has a First Aid certificate, travelled extensively in the USA and Japan and was a founding member of an international whale conservation group in Australia. When not designing, Tina can be found riding her bike while thinking of new ideas.

“The idea of sitting on the bike and hearing nothing else but the quiet sound of rubber on pavement is one of the most relaxing sounds imagineable - it always inspires new ideas.”

Tina has also been involved in various volunteer activities:

1. • Kensington Women’s Dinner  organising committee
   

1. • The Meningitis Centre - Eastern States Co-ordinator
   

1. • Craft classes for local women and children
   

1. • School Council President for a local government high school
   

1. •    Diploma Graphic Design
   

1. •    Art Direction for Film and Television
   

1. •    Post Graduate Dip of Indigenous Knowledge
   

1. •    Graduate Diploma Humanities -
   

       Japanese language

1. •    Masters of Communication & Design (current)