Logo design can be one of the most challenging areas of design. When a logo is created it becomes the ‘stamp’ of the company it represents and needs to convey so much in one quick snatch of an image. I like simplicity because I know that in these days of so much visual diarrhoea, what stands out is the boldest and simple ideas that don’t complicate our already confused minds. With around three seconds to ‘stamp’ in the brain, the less complex the better.

And stop asking me why the red deer on my own logo. If you must know, it started as a family joke!

(Or for the more serious among you, google the McCarthy family heraldic crest).